PROOF OF CONCEPT

Fashion editorial video shot for designer LA brand, PROOF OF CONCEPT.

(agency: Ex Litore)

We were brought in by Ex Litore to produce fashion editorial video content for PROOF OF CONCEPT, a Los Angeles-based brand by ex-FEAR OF GOD designer, Brittany Pierone.






Shot entirely on-location, this quick-turnaround fashion editorial video project was utilized at the grand premiere of the launch of the line, and was featured on a massive LED screen as a looping fashion show while attendees were able to walk around and explore the items in-person.


Client: PROOF OF CONCEPT | Agency: Ex Litore (Portland, OR) | Videographer: Micah Cruver | Photographer: Will Corwin


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