We were brought in by Ex Litore to produce fashion editorial video content for PROOF OF CONCEPT, a Los Angeles-based brand by ex-FEAR OF GOD designer, Brittany Pierone. We had a blast with this one, and always love the opportunity to get out into the field for an on-location fashion shoot.
Shot entirely on-location, this quick-turnaround fashion editorial video project was utilized at the grand premiere of the launch of the line, and was featured on a massive LED screen as a looping fashion show while attendees were able to walk around and explore the items in-person.
Client: PROOF OF CONCEPT | Agency: Ex Litore (Portland, OR) | Videographer: Micah Cruver | Photographer: Will Corwin
